You Implement the Roadmap
Business Performance Diagnostic™Receive the complete Diagnostic, 90-Day Roadmap, and presentation. Your team takes the work product and runs the implementation internally.
01 — Business Evaluation Call · 30 minutes
Find out what is holding your business back.
A 30-minute call with founder Adrian Holguin. You explain the business; he asks the questions that locate the constraint. Then you decide together whether a paid Business Performance Diagnostic™ is worth doing.
30 minutes · Google Meet · No charge · No obligation. If we do not see a clear path to value, we will tell you on the call.
30 MinutesBusiness Evaluation Call
90 DaysPrioritized Roadmap
3 PathsChoose the Right Level of Support
As seen in
02
What owners say after the work.
-
★★★★★
It was essentially a complete business diagnostic before making a major commitment.
Elizabeth DiazSalon owner & real-estate investorGoogle review -
★★★★★
What I appreciated most was the practical, hands-on approach and understanding of what it actually takes to grow a business today.
Jennifer LawlerSourcing business ownerGoogle review -
★★★★★
He’s not a talker — he’s an operator. He gets into the actual mechanics of the business.
Kevin DoudCEO, VBX LabsGoogle review
03
What actually happens during the Business Evaluation Call.
01
You Explain the Business
You walk Adrian through the business at a high level — what you do, where you are trying to go, what is currently working, and where you are experiencing problems or uncertainty.
02
We Ask Focused Questions
We ask targeted questions about your goals, performance, operations, financial visibility, team, systems, and current obstacles. This gives us the preliminary information needed to evaluate whether a full Diagnostic is warranted.
03
We Determine Mutual Fit
Together, we determine whether the Business Performance Diagnostic™ is likely to create enough value to justify the investment. If it is a fit, we explain the next steps, information requirements, expected deliverables, and potential engagement scope.
04
Is this call right for you?
Worth booking if
- You have a meaningful business challenge, growth objective, or operational concern
- You want an objective assessment of the business before committing resources to implementation
- You are prepared to answer questions and provide enough information for us to evaluate fit
- You are open to a paid Diagnostic if both sides believe it will create meaningful value
- You may need a roadmap, implementation support, or a team built around the priorities identified
Probably not the right call if
- You expect a complete diagnosis or detailed recommendations during the free call
- You are not prepared to discuss the business openly enough for us to evaluate fit
- You want implementation to begin before the business has been properly assessed
05
From Evaluation to Execution: How an Engagement Works
The Business Evaluation Call is free. If CannaShark and the prospective client agree that a deeper review will be valuable, the engagement begins with the paid Business Performance Diagnostic™. The Diagnostic establishes what should be addressed, why it matters, and what should happen over the next 90 days.
01Free CallPreliminary questions
02Mutual FitBoth sides agree
03Paid DiagnosticWork product + roadmap
04ImplementationChoose one of 3 paths
Common foundation
Business Performance Diagnostic™ Paid
CannaShark conducts a structured review of the business and delivers:
- A written Diagnostic work product
- Findings covering the most important business issues and opportunities
- A prioritized 90-Day Roadmap
- Recommended sequencing and responsibilities
- A presentation and walkthrough so you understand the findings, priorities, and direction
We Implement It With Your Team
Diagnostic + 90-Day Guided Execution™After completing the Diagnostic, CannaShark works alongside your existing team for 90 days. We help organize the priorities, guide implementation, maintain accountability, solve obstacles, and keep execution aligned with the roadmap.
We Lead Implementation and Build the Team
Diagnostic + 90-Day Embedded Buildout™After completing the Diagnostic, CannaShark leads implementation and brings in, assembles, or develops the people and capabilities required to execute the roadmap. The objective is to build a stronger operating structure that you can continue running.
Real operations, documented end to end.
From single-site operators to multi-state businesses — how this work plays out in practice.
06
Straight answers.
Is the call the same as the Diagnostic?
No. The Business Evaluation Call is a free preliminary conversation used to understand the business and determine mutual fit. The paid Business Performance Diagnostic™ is the actual analytical work product and includes the findings, prioritized 90-Day Roadmap, and client presentation.
Will I receive recommendations during the free call?
The call may identify areas that deserve deeper examination, but it is not intended to produce a complete diagnosis, formal recommendations, or an implementation roadmap. Those are deliverables of the paid Diagnostic.
What will I receive from the Diagnostic?
You receive a written Diagnostic work product, a prioritized 90-Day Roadmap, and a presentation explaining the findings, priorities, sequencing, and recommended direction.
Do I have to retain CannaShark for implementation?
No. You may take the Diagnostic and implement it internally. You may also retain CannaShark to guide your existing team for 90 days, or to lead implementation and build the additional team or capabilities required.
What happens after the evaluation call?
If both sides agree that the Diagnostic will be valuable, CannaShark outlines the scope, information requirements, timing, and investment. The Diagnostic begins only after the engagement is mutually approved.
What should I bring?
Bring a working understanding of your goals, current challenges, team, operations, and business performance. Formal documents are not necessarily required for the initial call, although additional information may be requested if the Diagnostic moves forward.
Does the call cost anything?
No. Thirty minutes, no charge, no obligation. The Diagnostic and any implementation work that follows are paid; the evaluation call itself is free.
Who is actually on the call?
Adrian Holguin, founder of CannaShark Consulting — the person who does the work, not a sales rep. It is his calendar you are booking.
Start with a focused conversation. Determine whether a Diagnostic is the right next step.
Tell us what is happening inside the business. We will ask the right preliminary questions and determine whether CannaShark’s Diagnostic and implementation process can create meaningful value.