Case studies · 4 documents
How the work plays out at every scale.
Four documented walkthroughs — a startup, a $5M operator, a $20M company, and a $100M enterprise. Each one follows the same 12-month separation: the business that kept operating as usual, next to the one that fixed the right things first.
These case studies are modelled comparisons built from CannaShark’s engagement methodology — illustrative of the approach and the order of operations, not a report on a single named client.
The $5M Business
The real cost of standing still — two comparable operators, twelve months apart in revenue, operating profit, and owner time.
The $20M Business
The business was not broken — it had outgrown its operating model. Finding the few constraints capable of moving millions.
The $100M Business
At scale, value rarely disappears in one place — it leaks between functions. Seeing the enterprise as one economic system.
The Startup
A strong idea is not a business model — the same capital and ambition, built on instinct versus built on structure.
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